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Welcome to PMQ Canada!
Welcome
to the second issue of PMQ Canada! I took a trip to Canada
earlier this year to learn more about the Canadian pizza market. This
first trip landed me in Toronto
where I was able to meet with lots of great operators. With a little
help from some members of our editorial board, our consulting editor,
Tom Boyles, I was able to learn about some new marketing ideas
we’ll be sharing with you in this issue and future issues.
Here’s
a look at what’s in store for you in this issue:
Dante’s
Our
cover story focuses on a unique marketing idea—great food.
Dante Paoletti and his four brothers run a very successful Toronto
pizzeria. Dante has someone at his store almost 22 hours a day
preparing the fresh ingredients for his Italian dishes and pizzas.
Dante has his entire family working for him—four brothers and
his father. He also works only with families for his products. Read
about how he manages it all on page 52.
PMQ
Pizzeria Internationale
This new
section of PMQ brings you recipes from around the world. This issue
features a loaded potato pizza from Dominic Tedesco of the U.S. Pizza
Team, a mudhoney pizza from Theo Kalogeracos of Australia
and a gourmet pineapple pizza from Dino Ciccone of London,
Ontario.
Turn to page 32 for these new menu ideas.
Tools of
the Trade
Did you
know that PMQ.com is the leading business-to-business restaurant trade
site in the world? We have around 2,500 pizzeria owners and industry
professionals visiting this databank of pizza information each day.
Since many of you are new to PMQ.com, we thought that a guide to the
website was in store for this issue. Turn to page 57 to find out how to
make the most of your visits to PMQ.com.
New York Pizza
Show
PMQ’s
New York Pizza Show is drawing closer. This show is designed with the
operator in mind. The show features vendors with products and marketing
ideas; seminars on everything from dough to marketing; competitions for
the best pizza in the world and much, much more. Be sure to visit
www.newyorkpizzashow.com to see all that’s in store. The show
takes place November 1-2, 2005 at the Jacob
K.
Javits
Center
in New York City.
If you are interested in exhibiting, contact the New York Show sales
office at 1-877-281-8134. If you are interested in attending, please
visit www.newyorkpizzashow.com for registration information.
The
America’s
Plate
The New
York Pizza Show will feature a competition to find the greatest gourmet
pizza in the world—The America’s Plate. The
national champion from each of eight countries will compete for the
silver plate and bragging rights. Come see as pizza champions from Australia,
New
Zealand, Canada,
the United
States, Spain,
France,
Switzerland
and Italy
compete for The America’s Plate. Visit www.americasplate.com
for more information.
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